Programme Structure - BBA
BATCH STARTS
January 2026
Admissions Open
DURATION
3 Years
Programme Validity
6 Years
No. of Semesters
6 Semesters
Programme Credits
120 Credits
ELIGIBILITY
XII
XII standard with minimum 60%
Specialisations & Electives
Marketing
Develop hands-on skills in branding, sales, and consumer engagement across traditional and digital marketing environments.
Finance
Gain a solid grounding in finance, covering corporate finance, financial modelling, banking operations, and emerging fintech applications.
International Business
Understand how global businesses operate by exploring international trade, finance, and supply chains across diverse markets and cultures.
Human Resource Management
Learn how organisations manage people by building capabilities in talent acquisition, employee relations, and HR operations with legal and strategic insight.
Entrepreneurship
Develop entrepreneurial thinking by learning how business ideas are shaped, evaluated, launched, and taken to market.
Business Analytics
Build a strong foundation in data-driven thinking by learning how analytics, AI, and visualisation support informed business decisions.
Programme Curriculum
Curriculum designed and delivered by Bennett University faculty & Industry Experts
Semester 1
- Introduction to Organization Behaviour (Credit 4)
- Principles of Economics – I (Credit 4)
- Modern Management Practices (Credit 4)
- Principles of Marketing Management (Credit 4)
- Quantitative Techniques (Credit 4)
Note : Total Semester Credit 20
Semester 2
- English Communication (Credit 4)
- Financial Accounting & Analysis (Credit 4)
- Principles of Economics – II (Credit 4)
- Introduction to Human Resource Management (Credit 4)
- Introduction to Data Science (Credit 4)
Note : Total Semester Credit 20
Semester 3
- Fundamentals of Financial Management (Credit 4)
- Strategic Management (Credit 4)
- Business Law & Corporate Governance (Credit 4)
- Business Ethics, Sustainability, and the Circular Economy (Credit 4)
- Operations Management (Credit 4)
Note : Total Semester Credit 20
Semester 4
- Cost & Management Accounting (Credit 4)
- Digital & Social Media Marketing (Credit 4)
- Basics of Research Methodology (Credit 4)
- Elective 1 (Credit 4)
- Elective 2 (Credit 4)
Note : Total Semester Credit 20
Semester 5
- Design Thinking and Innovation (Credit 4)
- Environmental Studies (Credit 4)
- Essentials of IT (Credit 4)
- Elective 3 (Credit 4)
- Elective 4 (Credit 4)
Note : Total Semester Credit 20
Semester 6
- Creativity & Storytelling (Credit 2)
- Project (Credit 4)
- Elective 5 (Credit 4)
- Elective 6 (Credit 4)
- Elective 7 (Credit 4)
- AI Tools for Managers (Credit 1)
- Excel for Decision Making (Credit 1)
Note : Total Semester Credit 20
Electives for Online BBA
Marketing
- Brand Management: Concepts, Strategies, and the Luxury Sector (Semester 4, Credit 4)
- Market Research and Strategic Pricing (Semester 4, Credit 4)
- International Marketing (Semester 5, Credit 4)
- Integrated Marketing Communication (Semester 5, Credit 4)
- Consumer Behavior and Marketing (Semester 6, Credit 4)
- Sales Force Management (Semester 6, Credit 4)
- Retail Management (Semester 6, Credit 4)
Finance
- Financial Markets & Financial Services (Semester 4, Credit 4)
- Commercial Banking & Fintech (Semester 4, Credit 4)
- Security Analysis & Derivatives (Semester 5, Credit 4)
- Corporate Finance (Semester 5, Credit 4)
- Financial Modeling and Analytics (Semester 6, Credit 4)
- Project Finance (Semester 6, Credit 4)
- Taxation (Semester 6, Credit 4)
International Business
- International Business Environment and Emerging Markets (Semester 4, Credit 4)
- EXIM Procedures and Documentation (Semester 4, Credit 4)
- International Finance (Semester 5, Credit 4)
- Cross Cultural Management (Semester 5, Credit 4)
- International Supply Chain Management & Logistics (Semester 6, Credit 4)
- International Marketing & Product Launch (Semester 6, Credit 4)
- India’s Foreign Trade (Semester 6, Credit 4)
Human Resource Management
- Industrial Relations and Labour Laws (Semester 4, Credit 4)
- Leadership, Change & Conflict Management (Semester 4, Credit 4)
- Recruitment and Selection (Semester 5, Credit 4)
- Talent Management and Employee Engagement (Semester 5, Credit 4)
- Organizational Development & HR Strategies (Semester 6, Credit 4)
- Organisation Culture (Semester 6, Credit 4)
- Strategic HRM (Semester 6, Credit 4)
Entrepreneurship
- Global Entrepreneurship and and Venture Creation (Semester 4, Credit 4)
- Family Businesses Essentials: Development & Growth (Semester 4, Credit 4)
- Social Entrepreneurship & Corporate Venturing (Semester 5, Credit 4)
- Entrepreneurial Marketing & Finance (Semester 5, Credit 4)
- Entrepreneurial Strategy (Semester 6, Credit 4)
- New Product Development (Semester 6, Credit 4)
- Business Valuation (Semester 6, Credit 4)
Business Analytics
- Data Visualisation (Semester 4, Credit 4)
- Machine Learning and AI (Semester 4, Credit 4)
- Web and Social Media Analytics (Semester 5, Credit 4)
- Data Mining for Business Intelligence (Semester 5, Credit 4)
- Programming in Python (Semester 6, Credit 4)
- Predictive Modelling (Semester 6, Credit 4)
- Natural Language Processing (Semester 6, Credit 4)
Note:
All electives carry 4 credits each.
Programme Credit Structure
- Total Programme Credits: 86 (including Core Courses, Electives Courses, Projects, Ability Enhancement Courses, Value Added Courses and Skill Enhancement Courses).